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Attract Trophy Clients & 
Scale Your Agency to $20K/mths

The Incubator 

  • Discover your niche
  • ​Position your solution 
  • ​Automate your lead generation
  • ​Automate your client onboarding
  • ​Scale to six figures 

Revenue Yo-Yos and Low Quality Clients the #1 Reason Agencies Fail...

There's no denying we're in a boom-time for agencies...

With millions of new startups being created each and every year, the need for marketing and other services to help businesses grow is on the rise - with no sign of slowing down anytime soon. 

And as demand rises, so to does the attraction towards the agency model.   

It's no wonder either, demand aside, the agency business has fairly low barriers to entry (you don't need a lot of capital to get started), and founders can get set up in a relatively short amount of time (you can set up your service offer and start selling almost on the same day - the same cannot be said for physical product businesses). 

But just because there is demand, and just because you are competent at a service offer - doesn't mean you will succeed. 

Running an agency is just like any other business. 


In order to succeed you must have enough clients (sales) and these must be the right kind of clients (otherwise you'll encounter operational issues). 

The traditional train of thought around generating leads for an agency has also involved lots of "hustling". 

Cold calling. 

Door knocking. 

Networking. 

Landing press mentions and awards. 

I thought all these things too when I first launch my agency six years ago.

At that time, no one was willing to pay for Facebook ad services - it was basically an intern job. 

And being based in New Zealand at the bottom of the world - I struggled to find local businesses that could afford the fees I needed to charge. 

But I realised something. 

If I’m able to generate leads using ads for clients, why can’t I do the same for my own business?!

So I spent the following year testing and building funnels (there was nothing of the sort for agencies back then and everyone in the industry held their cards really close to their chest).

When I finally cracked it - BOOM!


I went from solo freelancer doing $10K/mth to $80K/mth with a team of seven in two months! Best thing - I was working with clients from all over the world, ones who actually valued my services. 

Next thing I know all my peers are asking how I did it.

So I started to share the system - from building the pipeline, setting up the traffic ads, and the sales call process. 

And have since gone on to help over 700 agencies scale up (of which 32 have already hit seven figure revenues). 

As time went on I realised in my own agency that - although the automated funnel system was phenomenal at creating rapid scale and growth in the business, it was scary to solely rely on one source of leads (FB can can change one thing and your funnel can stall for a month or two… it happens).

So I built out a second lead pipeline for the agency. One that would act as a buffer and backup. 

Except - here’s the key: I hated cold calling.

I hated networking.

I could never remember my LinkedIn password.

So this secondary lead generation method had to fit in with my own core competencies.

These days my agency has the ability to charge upwards of $25K for contracts (FB ad campaigns and funnels) because we have complete control our own lead pipelines. We can say no to dud leads and yes to trophy clients.

We don’t rely on one singular source, and everything we do taps into our own strengths.

Everyone is different.

Some of you will have team members already. Some of you will be operating remotely with contractors - or doing all the work yourselves.

Some of you will be strong with sales, and others better at presenting and teaching.


The key is tapping into a system unique to your own business DNA. 


That’s what the Incubator is.

A plan to help you not only scale up fast using automated funnels, but a method of ensuring long term and stable success with a secondary lead generation method that is playing to your strengths. 

So that you no longer have to deal with revenue yo yos…


Or discount your prices… 


So that you no longer have to say yes to leads you have a bad feeling about (just because you need the cash)….

And finally scale up to a stage where you can start to be the owner instead of the “do-it-all” person… 


If you can commit to implementing and showing up in your business the way it needs you to, then here’s my promise to you: 

A growth experience like none other. Not only will I show you the strategies involved to scale, all the documents needed to hit the ground running so when the clients come in you’re not left scrambling, the support with your campaigns and leads, but I’ll also make sure I look after you mindset.

Because we all know that - if you don’t believe you can make this work, it won’t matter what program or course you invest in.

This is what makes this course different from all the others.

- Cat Howell 

What's Inside

Overview

Your Pricing

Mindset Check

Communicating Core Solution

Niching Down

Rapid Fire Testing

Crafting Your Message

Your Pitch Deck

Action Items

Creating Process of Services

Your Portfolio/Website

Priming Your Facebook Page

Getting Published

Case Studies

Action Items

Overview

Your Hook

Building The Funnel Backend

Building the Funnel Front End

Copywriting for Your Funnel

Additional Questions & Training

Action Items

Business DNA Strategy

Video Prospecting

LinkedIn

Strategic Partnerships

Upwork

Groups

Action Items

Onboarding Clients

Getting Paid on Time

Client Communication Cycles

Action Items

"I landed 2 new clients (mortgage loan officers) and successfully raised my prices!"
Before the Incubator - Kruiz struggled to generate leads and relied almost exclusively on his own network. 

Imagine This....
  • ​​You had a strong portfolio and could easily overcome the "how can I trust you" objection...
  • ​You were able to say no to less than ideal leads and only take on perfect clients...
  • You had a steady stream of leads coming in and were able to scale your revenues to $20K month...
  • You were clear on your niche and prices and positioned yourself as an expert in your space...
Presented by Cat Howell
"I fired a toxic client and now have 2-3 discovery calls coming in each week. Only working with my ideal clients from now on!"
Kayla now has her online presence set up to position her as an expert and has more confidence saying no to the wrong kinds of clients. 

Ideal for... 
Freelancers or agency owners who... 
  • Just getting started out or doing under $20K/mth in revenues...
  • Don't have case studies or testimonials... 
  • Not sure who or which niche to work with...
  • ​Are unsure about their pricing and how to value their services...
Here’s what our students are saying...
DON'T TAKE OUR WORD FOR IT... 
MEET SOME OF OUR CURRENT STUDENTS...
Beating out other agencies!
Taking over a GLOBAL BRAND'S entire social media!
Even paying off Student Loans in lump sums!
"I went from not having very many leads or sales calls to [in the matter of eight weeks] getting 3-4 leads per week!"
Nik D. spends an hour per day on his pipeline and is now able to generate high quality leads for his business! 
"I increased the monthly dues for two of my clients by 50%!"
I’m a single full-time mom to two amazing boys, doing it solely on my own. I am a Marketing Director for a legit e-comm store that bring in a monthly revenue of 1.7M, and I also own my own consulting firm with a handful of clients that I’ve maintained through the years. In essence, there is not enough time in the day… 

[Since joining the Incubator] I’ve created a strong portfolio that showcases the quality of my work, I restructured my pricing and put practices into place for growth (can’t wait to scale) and I increased the monthly dues for two of my clients by 50% (Started August 1)"

- Carrie Matlin

I can not recommend the incubator program enough! At first I was a bit hesitant, having already been running my agency (or so I called an agency) for 2 years I saw it as a step back in a sense. This couldn't be further from the truth. 

It showed how to go back to the basics and set my business up with the proper processes and professionalism it needed to make it an ACTUAL AGENCY. The support from the Eight Loop team and everyone else is incomparable to anything else out there. After 8 weeks I am more than confident in the foundation they helped me lay for my business and the processes they helped me put in place to actively be bringing in new client leads. 

A HUGE thanks to Cat, her team, and everyone else in the program.
"8 weeks ago...I was struggling to even get prospects to set up a call with me. Let alone actually signing them up as a client. I had a vision of a successful agency when my reality was far from it.

...The incubator taught me how to tap into a pipeline of leads and that was super valuable.Not only that but, my confidence as a Facebook marketer has skyrocketed.
I can safely say, that I no longer feel imposter syndrome when I talk to clients!"

- Nik Delgado 
Carrie Peterson, Superior Reach 
The Incubator program is AMAZING!  Systems and outsourcing are two ways I wanted to expand our agency growth. I now have made huge strides and am building my team.

The coaches, systems and support from fellow group members have helped me and my agency.

The coaches are so authentic and relatable, always putting the students first in a humble and kind way. Even though I know they are some of the best marketers and coaches out there!

Thank you Cat and team for the teaching, support and systems! 
"I didn't want anyone interfering with our business but within a couple of weeks we had a niche sorted and started to grow..."
Emma J. went from being brand new to the agency space to having a set up ready for growth! 
FAQS
Is this only for FB Freelancers? - No-It is suited to any freelancer or agency owner looking to build up revenues inside their business so they can finally get to a stage where they can start to bring on support. 

What can I expect from taking this program? -  You'll be able to generate leads from prospecting strategies, scale your revenues and gain clarity around your pricing & niche. 

Are there any support calls? -  Yes, we run a monthly support call where you can ask the experts for help on how to build your business. You also have access to all of our mentors inside a private Facebook support group, for any questions - we are here to make sure you succeed! 

How long is the program? -  You get access for 8 weeks to a private support community, however you will get access to the training portal for five years.

What's the global meet ups all about - As a member you unlock access to private global events happening each month.  This are a great way to connect with people that will transform your business and life. You can find details o the schedule of upcoming events under the member's area. 

STILL GOT QUESTIONS?  Send us an email at support@cathowell.com 
More student results...
Access to top coaches and experts, community and support?  Why, yes!
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